The development strategy for LAF’s imported nut products was to develop a brand of sporty, healthy and modern lifestyle, heading towards the worldwide contemporary social trends. The requirement for NDHC was to retain the personality of the LAF parent brand, yet still be able to give the new product a unique personality.

Using LAF’s nuts to create the image of a floating flying, demonstrating the brand’s fresh  and healthy image.

Using real images combined with light natural colors, emphasizing the freshness and deliciousness in each product.

This brand is only an endorsed brand, thus, except for the appearance of Lafooco's original logo, there is nothing that visually signals the link between the brand and its parent brand.